How to make the horse thirsty-persuasion tactics for sales and marketing
In this high-energy masterclass, professional speaker and influence specialist Yoke van Dam — the Kintsugi Queen — takes your audience deep into the neuroscience of the buying brain and the real-world strategies behind genuine persuasion. Drawing on 17 years of experience working with sales teams and leaders across industries, Yoke reveals exactly why some people command a room and others lose it — and what your people can do differently, starting today.
Your team will explore A practical persuasion toolkit they can apply immediately A deeper understanding of how buying decisions are actually made Greater confidence in pitching, negotiating, and leading others to action A shift from pushing for decisions to creating the conditions where people want to say yes. Your team will walk away with Your team will learn how the buying brain works — and how to speak directly to it. Why people resist, stall, or disengage — and how to remove those barriers fast. How to become the trusted voice people naturally follow. Persuasion that works immediately across sales, marketing, and leadership. And how to create genuine urgency and buy-in — without pressure, force, or politics.
From Fractured to Unbreakable.
Hi, I’m Yoke van Dam, widely known as the Kintsugi Queen™. I am a transformational speaker, coach, and trainer and love to turn fractured teams into cohesive, high-performing units. With over 17 years of experience, I have worked with more than 2,000 team members and delivered over 2,300 hours of training, helping leaders and teams turn challenges into opportunities and elevate performance. My expertise spans behavioural change, leadership development, and emotional intelligence, equipping leaders to navigate ambiguity, embrace flexibility, and cultivate a growth mindset in today’s competitive, fast-changing environment. I often run Women in leadership programs in Dubai and in South Africa and recently spoke at the Global SME Summit in Davos. As founder of Y-Connect and a PSASA Professional Member, I am to empower individuals and teams across industries—from engineering to retail—to lead with purpose, resilience, and impact.