The 10 Commandments of Marketing, Sales and Persuasion
Marketing, Sales, Persuasion, Presentation & Public Speaking
In this high-impact keynote, Dr. Yaniv Zaid (“Doctor Persuasion”) reveals the ten essential principles that turn visibility into revenue and influence into measurable results. Blending psychology, real-world sales experience, and global speaking expertise, Yaniv shows how to build trust quickly, position yourself as an authority, and transform every interaction into a persuasive opportunity. Participants will learn how to communicate with clarity and confidence, overcome objections without pressure, and create memorable experiences that convert audiences into loyal clients and long-term ambassadors. Practical, ethical, and immediately applicable, this talk equips entrepreneurs, executives, and global speakers with a structured framework to sell more effectively while staying authentic to their values.
Dr. Zaid is an international expert in persuasion and sales, with over 22 years of experience, more than 2,500 lectures and workshops delivered worldwide, and collaborations with over 950 organizations. He is the author of 11 bestselling books (over 300,000 copies sold), an award-winning speaker, and holds a PhD in Law.
For more than 22 years, I have lived and breathed persuasion, sales, and negotiation, guiding organizations and individuals to peak performance. As the author of 11 bestselling books (with over 300,000 copies sold), an award-winning speaker, and a holder of a PhD in Law, I have delivered more than 2,500 lectures and workshops worldwide and collaborated with over 950 organizations. My work blends a deep understanding of marketing, presentation, and public speaking with practical tools that drive real-world results. My goal is clear: to give people and companies the precise formula to persuade, influence, and achieve any objective.